Google virtual tour
£250 to £2,000A connected walkthrough on Google Maps and Search. The easiest one to sell, and usually the first job you win with a new client.
Add 360° Virtual Tours To Your Photography Services And Earn More From The Clients You Already Have
Virtual tours are the simplest way to add a new income to the photography you already sell. Paid in 360 is a 360 virtual tour course for photographers that takes you from A to Z, from the kit to winning the client.
£1,497 £997 one payment or 3 monthly instalments.
30-day money-back guarantee.
- 61 short lessons in 8 modules
- 8 ready-to-send templates
- Free updates
- Built by Biztour, one of the UK's leading virtual tour agencies
13+years Biztour has been shooting tours
1,338+virtual tours Biztour has shot for businesses since 2013
Biztour has shot tours for
What the work pays
Three kinds of virtual tours that businesses already pay for
These are UK price ranges from Biztour's own jobs and published price lists. You set your own prices, and Module 1 shows you how to work them out from your own costs, so you are never guessing.
Opening hoursBook a table
Book a tableFri 8pm, 4 guestsConfirm
Hosted virtual tour
£495 to £3,000A branded tour on the client's own website, with hotspots and a floor plan. This is where the monthly income comes from.
plus £19 to £49 a month hostingMulti-site campaign
£295 to £600The same standard across every branch, shot on a schedule, with one invoice.
a site, plus hosting per site£1,095
Buy the courseis the benchmark price for a large Google virtual tour. One job like that pays for the course.
The maths
Costs Less Than A New Lens. Pays You Back With One Tour.
You would spend more than £997 on a decent lens without thinking twice. This is the kit that teaches you to sell. One large Google virtual tour at the £1,095 benchmark pays for it.
Benchmarks and examples are taken from the course. What you earn depends on your work and your area.
The course£997one payment
One large Google virtual tour£1,095benchmark price
Why it usually does not pay
Where most people get stuck
Photographers who add virtual tours tend to get stuck on the same five things. The course is built to fix them.
- 01
“I don't know what to charge”
They quote a figure that feels about right without knowing what the job costs them, and end up working for less than they think. Module 1 fixes that first: your costs, a day rate, a floor price and a rate card you can price any job from in ten minutes.
- 02
“I don't know how to shoot a virtual tour”
A 360 tour is not a normal shoot: where to stand, how far apart the shots go, how to stitch and how to publish. Modules 4 to 6 take you through it: planning the shoot, a capture routine for your kit, and processing and stitching until it is ready for the client.
- 03
“I'm not a salesperson”
Most photographers would rather shoot than sell. Modules 2 and 3 give you the words: the emails, the call scripts, what to say when you walk in with a demo, and a quote template that does the selling for you.
- 04
“I don't know who would buy it”
Most businesses that would benefit from a tour have never searched for one, so a portfolio page on its own brings in very little. Module 2 shows you how to go to them: a list of fifty local businesses, then a short run of emails, calls and a visit.
- 05
“I'd get paid once, then nothing”
They send the files and an invoice, and that is the last money they see from the client. Modules 7 and 8 cover what comes after: a hosting plan the client pays for every month, and more work from clients you already have.
What you will learn
Everything between owning a camera and getting paid for it
- How to work out a day rate from your own costs, and the price you should not go under
- How to build a three-package rate card and price a job from it in about ten minutes
- Which four kinds of 360 work businesses pay for, and roughly what each is worth in the UK
- How to put together a list of fifty local prospects from Google Maps in an afternoon
- What to say in emails, on the phone and when you walk in with a demo on your phone
- The twelve questions to ask on a scoping call before you quote
- How to write terms that cover copyright, licences and what Google is allowed to use
- How to get the client to tidy and light the space before you arrive
- A capture routine for a one-click 360 camera, and one for a DSLR on a panoramic head
- How to find the no-parallax point so your stitches line up
- How to publish to Google and build a hosted tour on the client's own website
- How to set up hosting the client pays for every month, with a one-page monthly report
- When to offer extra work to a client and how to turn one site into several
- How to handle price objections, and when to turn a job down
The course
8 modules, in the order a job happens
Each module has a template you can use straight away and an exercise that leaves you with something real, such as a rate card, a prospect list or a set of terms.
- 1
Positioning and pricing
Work out your costs, a day rate and a floor price, then build a three-package rate card and price three real jobs from it.
7 lessons - 2
Lead generation and business development
Build a list of fifty local businesses from Google Maps and contact them with a short run of emails, calls and a visit.
8 lessons - 3
Quoting, scoping and contracts
Run a scoping call, estimate time on site, send a three-option quote and agree terms, including copyright and what Google is allowed to use.
8 lessons - 4
Pre-shoot planning and client checklists
Get the client to prepare the space, plan the timing and light, and keep the shoot day on schedule.
8 lessons - 5
Shooting
Shoot with a one-click 360 camera, or with a DSLR on a panoramic head, and decide which one each job needs.
12 lessons - 6
Processing and stitching
Process, retouch and colour-match the panoramas, name the files properly and check them before anything goes to the client.
6 lessons - 7
Delivery, hosting and recurring revenue
Publish to Google, build a hosted tour, hand it over, and set up the monthly hosting plan and report.
6 lessons - 8
Upsells and account growth
Sell add-ons and architectural stills to existing clients, and grow a single site into a multi-site contract.
6 lessons
61short lessons
8modules, A to Z
8templates to send clients
51diagrams
Look inside
See the lessons before you buy
Every lesson is short, written to be read on a phone, and most have a diagram. There are 51 of them in the course. These are taken straight from the lessons.
Why the course
Working it out alone, or with the course
| On your own | With the course | |
|---|---|---|
| Pricing | Guess a figure and hope it covers your costs | A rate card built from your own costs (Module 1) |
| Finding clients | Wait for enquiries that rarely come | A list of fifty local businesses and a run of emails, calls and visits (Module 2) |
| Quotes and terms | Write them from scratch and miss things | Templates for quotes, terms, copyright and what Google can use (Module 3) |
| The shoot | Learn from mistakes on paid jobs | Checklists and a capture routine for your kit (Modules 4 and 5) |
| After delivery | One invoice, then nothing | A monthly hosting plan and more work from the same client (Modules 7 and 8) |
Your kit
Use the kit that suits the work
Module 5 covers the shooting, and the course explains where each one fits. If you already shoot on a DSLR, a fisheye lens and a panoramic head may be all you need to add.
Option 1
A one-click 360 camera
The quickest way in. Cameras like the Insta360 X5 or Ricoh Theta Z1 are good enough for Google tours and most hosted tours.
Option 2
Your DSLR, a fisheye lens and a panoramic head
Sharper results, with clean ceilings and windows, and you can charge more for it.
Option 3
A Matterport camera
For property and offices that need a 3D dollhouse view, floor plans and measurements for space planning.
Is it for you
Who this virtual tour course is for
It is for you if
- You already work as a photographer, full time or alongside other work, and want to earn more from it
- You have commercial clients, or want them, and would like something new to offer them
- You are happy to contact businesses that may not know this service exists
- You would rather charge a fair price than be the cheapest in your area
It is probably not for you if
- You are after passive income. Every module involves work on your part
- You mainly want software reviews. Tools are named, but the course is about the business
- You work outside the UK. The prices are UK figures in GBP
The offer
Everything you get for £997
- Included
61 lessons across 8 modules
Short written lessons, each covering one topic and ending with a takeaway.
- Included
8 templates and scripts
Rate card calculator, outreach scripts, quote and terms templates, pre-shoot checklists, capture cards, quality check sheets, delivery templates and an account growth plan.
- Included
Rate card benchmarks
Package prices for Google virtual tours, hosted virtual tours and multi-site work, checked against UK price lists in September 2026.
- Included
51 diagrams
Pricing, job types, the shoot day, stitching and hosting, drawn to be readable on a phone.
- Included
Both ways of shooting
A one-click 360 camera, or a DSLR with a fisheye lens on a panoramic head, step by step.
- Included
Future updates
Prices, platforms and Google's rules change. Updates are included.
- Included
Private Skool community
Join the other photographers on the course: ask questions, share your tours and swap tips.
No risk
Try It For 30 Days
Work through Module 1 and build your rate card. If you still don't think the course is worth it, email us within 30 days of buying and we'll refund you in full.
A note for photographers
Why we wrote it down
Dear photographer,
The course comes from Biztour, one of the UK's leading virtual tour agencies. We have shot more than 1,338 tours for businesses since 2013, from cafés and gyms through to hotels, universities and retail chains. This is that work written down from A to Z, for photographers who want to add tours to what they already sell.
If you already shoot for businesses, virtual tours are a new service you can offer the same clients. Where most people get stuck is what to charge, how to find businesses that would buy, what to put in a quote, and how to keep earning from a client once the tour is delivered.
The course follows a job in the order it happens. Module 1 has you work out your costs and a rate card before anything else. Module 2 shows you how to find businesses and contact them, starting with the clients you already have. Modules 3 to 6 cover the job itself, from the quote and terms to the finished, checked tour. Modules 7 and 8 cover hosting, which is where monthly income comes from, and selling more work to clients you already have.
It is written rather than filmed, so you can look up the bit you need while you are on site or about to send a quote. It will not do the work for you. Every module ends with an exercise. If you are prepared to do them, the course gives you a clear order to work in and the templates to save you writing everything from scratch.
Theo TziapourasFounder of Biztour
P.S. If you are not sure whether you need it, read through the module list above. If you could already do most of it, you probably do not need the course. If several of them are new to you, it should save you a lot of trial and error.
Before you buy
Questions people ask
What kit do I need?
Either a one-click 360 camera and a stand, or the DSLR you already own with a fisheye lens and a panoramic head. Module 5 covers both, so you can start with what you have.
Is this a virtual tour photography course?
Yes, and it covers the business side too. Modules 4 to 6 are the photography: planning the shoot, a capture routine for a 360 camera or a DSLR on a panoramic head, then stitching and checking the tour. The other modules cover what most photography courses leave out: pricing, finding clients, contracts, hosting and selling more work to the same client.
Is there a community?
Yes. The course gets you into a private Skool group with the other photographers taking it, where you can ask questions and share your work.
What if it's not for me?
Work through Module 1 and build your rate card. If you still don't think the course is worth it, email us within 30 days of buying and we'll refund you in full.
Who is behind the course?
Biztour, one of the UK's leading virtual tour agencies, founded by Theo Tziapouras. Biztour has shot more than 1,338 tours for businesses since 2013.
Is this about Google Street View?
Partly. Google Street View and Business Profile tours are one of the four kinds of work the course covers, including what changed when Google closed its trusted photographer programme. The other three are hosted tours on the client's own website, architectural photography and multi-site contracts.
Are the prices realistic for where I live?
They are UK figures in GBP, from Biztour's own jobs and published price lists, and you are never tied to them. Module 1 shows you how to work out prices from your own costs, so you can adjust them for your area.
How long does it take to get through?
There are 61 lessons and most take a few minutes to read, so the reading can be done over a week or two of evenings. The exercises take longer, because each one leaves you with something you use in the business, like a rate card or a prospect list.
Is there video?
The lessons are written, with diagrams and photos. That makes them easier to search and to look something up on your phone while you are on a job.
I have never sold anything to a business. Is that a problem?
No. Module 2 assumes you are starting from nothing. It gives you the list to build, the emails and call scripts to use, and what to say when you walk in with a demo on your phone.
Add virtual tours to what you sell
61 lessons, 8 templates and 51 diagrams, £997 one payment. Written for the UK market.
P.S. The course is written for the UK market. If you are based somewhere else most of it will still apply, but you will need to set your own prices using the method in Module 1.